During my first year, I increased overall engagement by 75% and overall reach by 167%, elevating visibility and attracting new audiences.

One of my most successful campaigns promoted the world premiere production of Louisa May Alcott’s Little Women. By combining strategic messaging, social media storytelling, and audience-focused content, I made a classic story feel fresh, relevant, and engaging to both new and existing audiences.

I achieved these results through a thoughtful mix of digital strategy, social media campaigns, and audience engagement initiatives that balanced modernization with adherence to established branding guidelines.