As Marketing Manager at Running Man Theatre, a company creating theatre programs for disabled adults, I led marketing strategy and audience growth across digital, community, and press channels, reaching more than 3,000 audience members for our largest performance in over a decade and increasing overall reach by 264%.

My marketing philosophy centered on accessibility. Theatre should be accessible to everyone, and so should the ability to know what’s performing, who’s performing, and what’s exciting about each project. Initiatives like actor-led video series allowed performers to engage in new ways while giving the community a window into our work.

I achieved these results through a strategic mix of community partnerships, social media, and press relations, combining creativity and strategy to maximize reach and engagement